Here at Kenwood Fridge Freezer® American Style Fridge Freezer, we know that your privacy is extremely important. This policy outlines how we collect, use, share, and protect the personal information of visitors to our website, kenwoodfridgefreezer.co.uk. Please take a moment to familiarize yourself with our practices so you can feel confident using our site and services.
Information We Collect
We only collect personal information that helps us achieve the purpose set out in this policy. We collect it by fair and lawful means only, with your knowledge and consent. The types of data we may gather include:
- Contact details such as your name, email address, postal address, and phone number when you create an account, make purchases, contact us with inquiries, or subscribe to our newsletter.
- Payment information like credit/debit card numbers and billing address when you make purchases from our online shop.
- Website usage data including pages you visit, links you click, items viewed or added to your cart, and your IP address.
- Feedback and correspondence, if you contact us by email or other channels.
- Social media interactions if you engage with our brand or content on social platforms.
- Marketing preferences that indicate if you consent or opt out of different types of marketing communications.
- Other inputs that you voluntarily provide through surveys, contest entries, etc.
We collect information directly from you when possible. We may also receive data from third-party sources, like social networks when you connect your account.
How We Use Your Information
We only use your personal information when we have an appropriate legal basis for doing so under UK and EU laws. Our purposes include:
- Providing products & services such as processing orders, returns/exchanges, warranty claims, etc.
- Completing purchases & transactions including payments, shipping, notifications, and customer service inquiries related to orders.
- Improving our offerings by analyzing site usage, survey feedback, sales data, etc. to enhance the user experience.
- Marketing & communications, if you opt in and consent. This includes newsletters, product updates, promotions, rewards programs, and similar outreach. You can change your preferences anytime.
- Securing our systems & assets through monitoring, testing, troubleshooting, and risk assessments.
- Complying with legal obligations for tax, accounting, fraud prevention, safety, and other regulatory needs.
- Other purposes disclosed at the time of collecting information or that would be reasonably expected based on our relationship.
We only process personal data for the minimum time necessary or as long as laws require. We will not use your information for purposes that are incompatible with this policy without notifying you first.
Sharing Your Information
Kenwood respects your privacy and will never sell, rent, or lease your personal details. We will only share data in the following circumstances:
- With service providers under contract who help operate our business. This includes payment processors, shipping agents, marketing systems, analytics providers, customer service software, etc. We only share information required for them to perform services and require they protect data per this policy.
- With business partners who provide products or services jointly or in collaboration with us. We have agreements to safeguard information.
- With our affiliated companies that fall under common ownership or control. We coordinate operations and may share data internally, safeguarded under shared practices.
- To complete a merger, sale, or acquisition if we sell or transfer part or all of our business or assets to another company. We will notify you if your information is included in any transaction and remains subject to this policy.
- To protect our legal rights, users, systems, and properties. This includes enforcing contracts or policies, addressing security risks, pursuing remedies, and limiting damages. We may also share information with law enforcement, officials, or other authorized third parties when compelled by court order, subpoena, or other legal mandate.
- With your consent or direction to share your personal information. We require opt-in permission to use data for purposes not outlined here.
Your Data Protection Rights
Kenwood aims to take reasonable steps enabling you to correct, amend, delete, or limit how we use your personal information when appropriate. These rights include:
- Accessing your personal data by requesting details of the information we hold and receive copies.
- Updating or correcting inaccuracies in personal data by submitting the new or corrected information.
- Deleting your personal information when there is no justified reason for us to continue processing it.
- Restricting use of your information when inaccurate, unlawful, or no longer needed for the purposes collected.
- Withdrawing consent if you previously gave permission for processing data like marketing communications.
- Data portability by getting a copy of certain personal information for transmission to another controller.
- Right to object to processing personal information under legitimate interest grounds unless our reasons override a request to stop.
- Right to lodge a complaint with the Information Commissioner’s Office or other supervisory authority.
We encourage you to contact us to update or correct any information whenever necessary. Most requests can be handled free of charge and completed within 30 days. If a request is manifestly unfounded, excessive, or repetitive, we may charge a reasonable fee or refuse to comply. We may need to verify identity before processing rights requests to ensure information security.
Data Security & Protection
Kenwood takes reasonable physical, administrative, and technical precautions to safeguard your personal information against loss, theft, misuse, and unauthorized access, disclosure, or modification. We employ security and access policies to limit exposure of data only to authorized personnel.
Our security controls include:
- Secure network infrastructure such as TLS encryption, firewalls, intrusion detection/prevention, and more.
- Access management with authentication requirements, privileges, and monitoring to limit data access.
- Incident detection & response with notification procedures in case of a confirmed breach.
- Audits, testing & training to regularly evaluate and strengthen security effectiveness.
- Backups & redundancy to enable resilience and disaster recovery capabilities.
- Data minimization gathering only the minimum amount of information needed for intended purposes.
- Physical security like restricted facilities access to protect systems and data centers.
While we work diligently to protect your information, no data transmission or storage can be guaranteed 100% secure. We cannot guarantee against risks like human error, technical failures, unauthorized access, or acts of nature. You use our website and provide information at your own initiative and risk.
Use of Cookies & Tracking
Our website uses first- and third-party cookies to recognize you and your device, understand how you interact with our site, and customize your browsing experience. You can control how cookies are used by managing your browser or device settings. By using our site, you consent to the use of cookies in accordance with this policy.
Cookies we use include:
Essential cookies that are necessary for basic site functions like page navigation, access to secure areas, and using shopping carts. These cookies do not gather personal information.
Preferences cookies that store your settings like text size, language, location, etc. to provide enhanced, personalized features.
Analytics & performance cookies that allow us to understand site usage, identify issues, and improve the platform by gathering technical data. They may be our own or third-party cookies.
Advertising & marketing cookies used to display relevant promotions or analyze effectiveness of campaigns. We may work with partners like Google and social media sites for these purposes.
Our site may use web beacons, pixels, or similar technologies along with cookies to compile aggregated statistics about site usage and response rates. We also work with advertising networks to show you more relevant ads on other sites based on your activity on our platform. You can opt out of personalized advertising by adjusting your browser or device settings.
External Websites
Our website may link to third-party websites like social media sites. We are not responsible for the privacy practices, data collection, or policies of other platforms. Be sure to review the privacy policies on external sites before using their services or providing any information.
Children’s Privacy
Our products and services target adults over the age of 18. We do not knowingly collect or process personal information from individuals under 18 years of age. If we become aware of processing children’s data, we will delete the information promptly. Parents should supervise their children’s online activities and consider using parental control tools available through your device, browser, or other software.
Changes to this Policy
We may update this privacy policy periodically as operational practices are modified or amended. We will note the effective date at the top of the policy. For material changes that may significantly impact you, we may provide additional notice like an email or in-site notification. You are advised to review the policy periodically to stay informed about our personal data practices.
Thank you again for choosing Kenwood! We appreciate the opportunity to serve you while safeguarding your personal information and privacy.
